About Us

Kristina Meltzer, Amanda Dawbarn, Jillian Clark

Launched in 2009, 100 Layer Cake celebrates, inspires, and facilitates the most special events in life, from weddings and birthdays to anniversaries and engagements. Our uniquely curated content resonates deeply with our loyal audience of brides, industry professionals, and women who love a well-styled life.

Featuring uniquely beautiful baby showers, birthday parties, nursery reveals, and registry picks, 100 Layer Cakelet (our family blog) provides a space that can inspire readers' lives even after the last bits of wedding confetti have been swept away.

100 Layer Cake reaches readers around the world and has received critical praise from major publications including Martha Stewart Weddings, The New York Times, InStyle Magazine, Harper's Bazaar, and many, many more.

Here's to making the most of every celebration, to living a rich and inspired lifeā€¦ and to remembering that all of this is really, truly, most importantly, about love.

  • Our Collaborations

    Hallmark Cards, Inc.

    Our exclusive line of Hallmark Signature cards is available for purchase in stores, featuring sophisticated greetings for engaged couples, anniversary, birthday, and thanks. Each card is a thoughtful keepsake as well as a beauitfully designed message to the recipient.

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  • Crate and Barrel

    In our ongoing exclusive partnership with Crate and Barrel, we've celebrated Valentine's Day, hosted a bridal shower, engagement parties, outdoor backyard dinner parties and more. Our expertise in styling and entertaining has added a distinctly modern, feminine touch to Crate and Barrel's popular catalog of home and gift registry items.

    Check out our collaboration
  • Martha Stewart, Inc.

    Our co-founder Amanda's designer California wedding was featured in Martha Stewart Weddings 2012 Real Weddings magazine. We've also made a guest appearance on the Martha show!

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  • Lauren Conrad

    Our collaboration with LaurenConrad.com led us to create a small collection of uniquely thoughtful, whimsical gifts for wedding events.

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  • Milk + Honey Shoes

    Our small collection of celebration-worthy shoes designed in collaboration with Milk & Honey, gave our brides the opportunity to shop 100 Layer Cake's uniquely feminine, sophisticated style.

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Our Audience

93% Female
53% Age 25 - 34
81% College
$92K Household
63% U.S.
1M+ Social Reach
89% Eat Cake for
100% Are In Love


  • Martha Stewart Weddings
  • Harper's Bazaar
  • The New York Times
  • Brides
  • InStyle
  • California Style